1080×1920px Image Size

Stories are full-screen vertical assets. Leave ~14% padding at top and bottom for Instagram's UI chrome (username, reply bar).

Reel covers display at 9:16 in the Reels tab but get cropped to roughly 1:1 in the profile grid.

Full-screen story ads. The bottom ~15% is reserved for the swipe-up/CTA button area.

Full-screen vertical format shared with Instagram Stories. Same safe-area rules apply.

Full-screen vertical format for multi-page Idea Pins (formerly Story Pins). Each page can be a separate image.

Video covers display full in the For You feed but get cropped to roughly 3:4 in profile grid view.

Full-screen vertical ad format. Appears between stories and in the Discover feed.

Full-screen vertical stories. Same format as ads but for organic content.

YouTube Shorts display as vertical 9:16 content. The cover image appears in the Shorts shelf and channel page. The bottom area may be overlapped by the title and channel info.

Full-screen vertical ad appearing between organic stories. The bottom ~15% is reserved for the CTA button.

Full-screen story ads. The CTA button area takes up the bottom ~15% of the screen.

Phone screenshots at 1080×1920 (standard portrait). Google requires a minimum of 2 and allows up to 8 screenshots. Must show actual app functionality.