What matters
Snapchat Ad dimensions at a glance
Snapchat ads take over the full screen at 1080×1920. They appear between user stories and in the Discover section, so they need to feel native to the platform.
Full-screen ads get maximum attention but also maximum scrutiny. Correct sizing prevents bars or cropping that immediately breaks the immersive feel.
Non-vertical creative gets letterboxed or auto-zoomed, looking obviously out of place among native vertical content. This kills engagement.