Google Display Ad — 728×90 Leaderboard Resizer

What matters

Google Display Ad — 728×90 Leaderboard dimensions at a glance

The 728×90 Leaderboard sits at the top of web pages and is the second most popular display ad format. The narrow format demands extremely concise messaging.

Top-of-page placement means high visibility but also high competition for attention. A well-designed leaderboard catches the eye during page load.

At only 90px tall, detailed imagery becomes unreadable. Text-heavy designs fail at this scale.

Best practices

Use the crop intentionally

• Use a single headline, one visual element, and a CTA — nothing more.
• Make text large enough to read instantly — you have very limited height.
• Place the CTA on the right side where the eye naturally finishes scanning.