What matters
Google Display Ad — 300×250 Medium Rectangle dimensions at a glance
The 300×250 Medium Rectangle is the single most widely used display ad format. It fits naturally in content areas and sidebars, appearing on the majority of Display Network sites.
This size has the most available inventory on the Display Network. Missing this format means missing most potential ad placements.
File size over 150KB gets rejected. Low-quality or poorly designed ads get low click-through rates and wasted ad spend.