Size comparison
Instagram vs Facebook Image Sizes: Posts, Stories, and Profile Photos Compared
Instagram and Facebook are owned by the same company, but their image requirements are surprisingly different. A Facebook post image is a wide 1200×630 rectangle while an Instagram post is a 1080×1080 square — you cannot reuse one for the other without visible cropping or empty space. If you manage both platforms for a brand or personal account, this comparison helps you understand exactly where the sizes diverge and where they overlap. Stories are the closest match between the two platforms, but even there, safe-zone differences matter for text placement.
| Format | Dimensions | Aspect Ratio | Best Export | Max Size |
|---|---|---|---|---|
| Instagram Post | 1080 × 1080px | 1:1 | JPG | — |
| Facebook Post Image | 1200 × 630px | 1.91:1 | JPG | — |
| Instagram Story | 1080 × 1920px | 9:16 | JPG | — |
| Facebook Story | 1080 × 1920px | 9:16 | JPG | — |
| Instagram Profile Photo | 320 × 320px | 1:1 | PNG | — |
| Facebook Profile Photo | 170 × 170px | 1:1 | PNG | — |
Instagram Post
1080 × 1080px
Square 1080×1080 remains the safest general-purpose feed format. Instagram also supports 4:5 portrait (1080×1350) and 1.91:1 landscape.
Facebook Post Image
1200 × 630px
The standard landscape format for feed posts and shared links. Facebook may crop differently on mobile vs desktop.
Instagram Story
1080 × 1920px
Stories are full-screen vertical assets. Leave ~14% padding at top and bottom for Instagram's UI chrome (username, reply bar).
Facebook Story
1080 × 1920px
Full-screen vertical format shared with Instagram Stories. Same safe-area rules apply.
Instagram Profile Photo
320 × 320px
Profile images display as small circles — 150px on mobile, 110px on desktop. Upload at 320×320 for the sharpest result.
Facebook Profile Photo
170 × 170px
Displays as a circle at 170×170 on desktop, 128×128 on mobile. Upload at least 170×170 for sharpness.
Frequently asked questions
Can I use the same image for Instagram and Facebook posts?
Not ideally. Instagram posts are square (1080×1080) while Facebook posts are landscape (1200×630). Posting a square image to Facebook wastes screen real estate, and posting a landscape image to Instagram triggers auto-cropping. For best results, export two versions from the same design — one cropped square, one cropped wide.
Are Instagram and Facebook story dimensions the same?
Yes, both use 1080×1920 (9:16). However, the safe zones differ slightly. Facebook stories have a larger top bar for the username and a different CTA button placement at the bottom. Design for the tighter safe zone (roughly the center 70% vertically) and your story will work on both platforms.
Which platform needs a larger profile picture?
Facebook recommends a larger source image at 170×170 minimum (displays at 170px on desktop), while Instagram recommends 320×320 but displays it much smaller (110-150px). For both, uploading at 320×320 or larger ensures sharpness across all devices.
After resizing, you can also:
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